Description
The city continues to pursue walking, biking, transit, driving and carpooling options that support active living for people of all ages and abilities. These efforts lend themselves to federal and state-wide programs, standards and recognition. The city should capitalize on their efforts and accomplishments by applying for recognition and industry programs. For example, since the city is already striving to reduce/eliminate traffic fatalities and injuries, the city should create a Vision Zero Plan as a guiding framework to achieve this goal. Vision Zero is a multinational transportation safety campaign to increase traffic safety and mobility for all roadway users by eliminating fatalities and serious injuries. Other designations include exploring Bike- and Walk-Friendly Recognition Programs.
This marketing strategy will recognize and reward projects that meet best practices and garner support for city-wide initiatives.
Components
- Create a city-wide Vision Zero plan and associated policies (see TMP).
- Explore recognition from the League of American Bicyclists Bicycle Friendly Community.
- Explore Walk-Friendly community designation